Natalie “Speed” Sather
After watching sprint car greats such as Donny Schatz, I entered my first go-kart race at age nine and have had a passion for racing ever since.
After winning a national go-kart racing title, I continued my racing career by advancing to the sprint car division. I raced competitively with the World of Outlaws, American Sprint Car Series, All Stars, and with Australia’s premiere racing series. After a few years of successful dirt track racing, I joined NASCAR’s Drive for Diversity to race on asphalt. I ran in the NASCAR Whelen Series for three years. During those years, I placed 25th overall in the nation and 5th in the highly competitive Virginia State points championship.
Through the years, my racing career has transitioned from behind-the-wheel to in front of the camera to behind-the-scenes. I've worked as a race reporter covering races and producing interviews with drivers and racing teams. My reporting career has involved my work with NBC NASCAR on the show “NASCAR America," the World of Outlaws, and 3 Wide Life.
I've worked as the Marketing Director for National Sprint League, a start-up 410 Sprint Car series. I was responsible for sponsorship development and track hospitality, creation of program materials, and assisted with the design and management of the merchandise.
Most recently I was the Digital Media Coordinator for Dale Earnhardt Jr. at JR Motorsports. I assisted in managing, producing, and editing the Dirty Mo Radio division which hosted eight podcasts on DaleJr.com. In addition to hosting the show, I assisted with creating, directing, and writing the scripts for JRM 360, a weekly show on JR Motorsports’ website, Facebook, Twitter and Instagram.
I have a passion for racing, marketing, and developing relationships. From that passion and perseverance, Speed Media was born.